Mastery and Innovation in Mojari Craftsmanship

Mahesh Kumar Chauhan, a third-generation mojari artisan from Jodhpur, honed his tailoring and embroidery skills at a young age. Unlike traditional mojaris, Chauhan incorporates block-printed fabric for unique designs, focusing on cost-effective production techniques like glueing instead of stitching. His venture into vegan mojaris has garnered great success, expanding his customer base. With his son Kapil's involvement, they navigated through the pandemic, participating in exhibitions and expanding their reach. Kapil, armed with modern marketing knowledge, introduced social media initiatives and invested in branding, aiming to establish their family brand as a household name in the mojari industry.