He and his sons are dedicated to establishing their mark in the mojari market with their independent approach. They're focused on optimising resources and expanding the craft, blending tradition with innovation for a sustainable and profitable venture.
He upholds his family's legacy in the craft, which spans generations. Since joining the family business at the age of 14, Mahendra has thrived in his individual business for 20 years. His unique collection stands out with a wide range of men's footwear. Embracing technology, Mahendra and his son have introduced the use of machines to enhance efficiency. Among their popular products, the Rajasthani juti holds a special place as one of Mahendra's personal favourites.