He is an avid propagator of innovation and has adapted to the changing market by innovating with his products, including making bags and smaller durries that sell easily.
Weaving Innovation while Focusing on Market Expansion
He is a third-generation durry weaver who learned to make durries using cotton yarn in the 1980s. He now collaborates with Bangla Natak Dot Com and UNESCO, expanding his market through exhibitions in major cities. Despite his limited education, Kesaram's innovation shines as he reads graphs to translate designs and adapts to market changes. His diverse product range includes bags and smaller durries, appealing to evolving preferences.